Info
Role
Product Designer
Timeline
6 weeks
Focus
Digital Health
Star-up
B2C
Minimum Viable Product
Tools
Figma
Team
Product Owner
Project Manager
Context
The Project
Helsa is an innovative online therapy platform designed specifically for the LGBTQ+ community in the UK. The app connects users with specialised LGBTQ+ psychologists who understand this community's unique challenges and experiences.
"How might we address the gap in mental health services for LGBTQ+ individuals by providing tailored support that meets the growing demand beyond what the NHS and LGBTQ+ charities can offer?"
Outcome
Thanks to the high-fidelity prototype, which the program deemed a Minimum Viable Product (MVP), the team secured funding from a venture capital-backed startup accelerator.
Part Two:
Visual Board
Part Three:
Feature #1
Onboarding
The onboarding process was the first feature we drafted. It aims to give users an initial glimpse of the platform's services while allowing them to set up their profiles and personalize their app experience.
Our primary goal was to create a friendly and inviting user flow and language, helping users gradually feel comfortable sharing personal information about their lives. By focusing on a seamless and empathetic onboarding experience, we aimed to build trust and ensure users felt supported from the very beginning.
Feature #2
Tool Kit
The Tool Kits feature, with its diverse range of programs on various topics, serves as a comprehensive guide for users. It leads them through self-reflection journeys, helping to boost positive feelings and reduce negative ones. Integrating with the dashboard forms a robust support system, fostering continuous engagement and personalised growth.
Feature #3
Chatbot and Matching
The final prototype significantly evolved based on testing insights. Users are now onboarded by a chatbot that asks questions to configure their profiles, assess their emotional state, and recommend psychologists specialising in the necessary treatments.
This conversational approach makes onboarding engaging and ensures accurate therapist matches, enhancing the overall user experience and outcomes. Integrating the chatbot and matching feature creates a seamless, supportive entry point, fostering a sense of connection and care.
Key Learnings
01
Video Therapy
There is a high demand for video therapy, with 80% of users preferring this format. This highlights the importance of incorporating interactive elements to facilitate better connections between users and therapists. Ensuring a seamless and engaging video therapy experience is crucial for meeting user needs and enhancing the overall effectiveness of the platform.
02
Complementary Tools
The importance of complementary features such as Tool Kits and chatbot support. These elements proved crucial for ongoing support between therapy sessions, helping users maintain progress and feel supported even when not directly interacting with their therapist.
03
Pre-diagnosis Questionnaire
A key lesson learned was the participants' desire for a pre-diagnosis questionnaire. This tool would help determine the type of support needed and facilitate better matching with therapists, ensuring users receive the most appropriate and effective care right from the start.
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Recommendations
“Dedicated and detail-oriented designer with a strong growth mindset, always striving to improve and enhance user experiences”
Ivana D.
Senior Product Designer at Deloitte UK
“Highly creative, hard-working designer with strong project management and communication skills. He excels at meeting deadlines, presenting ideas, and solving design challenges”
Katherine M.
Marketing Manager at South Bank Colleges
“Proactive and insightful designer who quickly delivers quality work. At Helsa, his clickable prototype played a key role in securing VC-backed accelerator funding”
Rob C.
Entrepreneur & Fintech Leader
Let's talk
drigofernando@gmail.com